FRISCO, Texas —Blockchain.com agreed to a long-term partnership with the NFL to make them the first to become a sponsor of a digital currency platform.
While fans will not yet be allowed to use cryptocurrency at AT&T Stadium, they will have the opportunity to earn exclusive fan experiences that include trips to away games and events hosted by players.
The league stated that teams would be able to start sponsorship deals with cryptocurrency companies at its recent owners' meeting in Palm Beach, Florida.
Jones stated that he wanted the Dallas Cowboys be part of the future when he had the opportunity to dig into the future of the digital world.
Blockchain.com states that it has more 80 million customers in over 200 countries and has handled more than $1.2 billion in transactions. Its latest valuation was $14 billion.
Peter Smith, co-owner and CEO of the Dallas Cowboys, stated that the goal is to work with them on cryptocurrency education.
Jones is no stranger to being the first in a new medium. The Cowboys partnered with WinStar Casino in Thackerville, Oklahoma, to become the first casino partner in 2018.