The Golden State WarriorsBamBam, a K-pop star, achieved viral success Wednesday after the pair teamed up with New Style Media Group for limited-edition sweatshirts, T-shirts, and other merchandise.
BamBam fanatics got the best part: The first 50 customers who purchased BamBam merchandise got to meet the artist. helped draw a big crowdTo the Warriors store at Chase Center, San Francisco.
BamBam is a Thai musician who was previously part of Got7, which was a globally-recognized K-pop group. He went solo recently and now has more than 10 million Twitter followers and 15.9 million Instagram followers.
A thrilling day for @bambam1aWarriors Shop at Thrive city!#BamBamxGSW pic.twitter.com/YrnVEfJVjp
— Warriors Shop (@warriorsshop) April 7, 2022
The tweet that announced the collaboration was live received over 18,000 retweets, and more than 31,000 likes on Twitter as of Thursday morning.
The Warriors didn’t make this decision haphazardly. They have been trying to find new ways to grow their brand beyond traditional influencer marketing opportunities. This activation could prove to be one of many for the Warriors.
BamBam was named official ambassador by the Warriors in September. BamBam became an official ambassador in September. tweeted his supportFor Warriors forward Andrew WigginsTo be a part of the NBA All-Star Game. Wiggins was fifth in votes.
This exclusive merchdrop was the result of a close relationship between the pop star and the team. It proved to be a great success for both.
“I believe that this has been everything that I wanted it to be so far. We were hoping to bring together two influencers, but there isn’t a real connection. “Do more that the average, hey we tweet about us, but we also say great things about your and everyone’s happiness. We wanted to create product that shows this connection.
BamBam and Maizin will perform “Wheels Up” during the Warriors’ last home game on Thursday.