Joel Embiid among those who had memorable campaigns are Devin Booker and Stephen Curry

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This Venn diagram shows how the 2022 NBA All-Star Game would look. Kendall Jenner, K-pop and Kendall Jenner are just a few examples.

NBA All-Star Weekend is here. Some of the league’s biggest stars will meet in Cleveland for the midseason showcase to compete for bragging and to be remembered. benefit multiple charities.

But before captains LeBron James Kevin Durant picked their squadsTo help secure their place on this roster, social media campaigns supported several All-Stars. These posts were directed at fans, who accounted to 50% of the final All-Star voteThat was the starting point.

Phoenix SunsStar Devin BookerHe was one of many players who got a social media boost. The 25-year-old guard was given a boost by social media on Jan. 7. loving endorsement from JennerHe started dating her in 2020. She then took to Twitter to ask her 31.8 million followers for their votes.

A variety of superstars and teams sought to improve the chances that their favorite players would make it onto the roster. These are some of the most memorable:

Trae Young

Team Durant selected Young eighth in the All-Star Draft. Atlanta’s creative campaign featured a parody of “Who Wants to be a Millionaire” and a reference to “SpongeBob Squarepants”.

Kyrie IrvingKevin Durant James Harden

The Nets invented their own version “Wordle”, a daily word puzzle that is very popular with online users.

Brooklyn also created a mock-up tracklist with song titles that were inspired by the nicknames of its All-Stars.

Ironically, the NBA trade deadline occurred on the same day that the All-Star Draft was taking place. Harden was named a reserve and became a member of 76ers. Durant and Captain James shared a joke during selection.

LaMelo Ball, Miles Bridges, Terry Rozier

Remember “Good Burger,” a 1997 comedy starring Kenan and Kel Mitchell? The Hornets decided to add their own twist on the film with Buzz City Burger portraits. These were inspired by the movie. Oddly enough Rozier is the only member of the trio that was alive when the movie was released.

Jarrett Allen

Cleveland leaked a Pokemon card to Allen, who was then named by Adam Silver as James Harden’s replacement.

Nikola Jokic

Denver didn’t need to look far to find inspiration for Jokic’s All-Star campaign. To get their point across, the team created a few funny facial expressions from “The Joker” on its social media page.

Stephen Curry, Andrew Wiggins

Curry’s profits are a profit for Golden State first game-winning buzzer-beater Enjoy this tweet about his career. This is one high-IQ play.

Wiggins came in fifth place. fan vote totaOn his way to his first All-Star selection, l. He had a vocal supporter (and viral) in BamBam who was a member K-pop boy band GOT7. The Thai musician posted on his InstagramHe said that it was a great honor to be the Golden State Warriors’ Global Ambassador.

Nearly 40,000 people retweeted his endorsement of Wiggins via Twitter.

LeBron James

The second week of fan votingCurry was Curry’s most popular Western Conference player. James had the highest total of all Western Conference players. Lakers’ Twitter account noticed this and created a simple but effective post that received a lot of engagement.

Next time fan voting totalsJames held a comfortable first place finish with a cushion of more 800,000 votes.

Ja Morant, Jaren Jackson Jr.Fans loved the cartoon of Morant by The Grizzlies.

Memphis also published a post featuring art inspired by Gunna, an Atlanta rapper.

Joel Embiid

Philly encouraged its followers to retweet lighthearted posts. For every 200 retweets it received, it increased the size and proportion of Embiid in a photograph. He grew taller than the Wells Fargo Center by the end of thread and made it all the way to space.

Fred VanVleet

Toronto’s mascot had an accident. memorable interactionDevin Booker, when the two of them met on Jan 11. Booker and the Raptor had such a row behind Book’s basket during Book’s clutch-time free throws, that the referees moved him to the sideline.

The team’s Twitter account kept the jokes going and used this situation to increase VanVleet’s votes total.


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