Matt Damon, Ben Affleck and Ben Affleck teaming for a film about Michael Jordan and Nike

Matt Damon and Ben Affleck are teaming up for a film about Nike's efforts in signing Michael Jordan to a sneaker deal. according to the Hollywood Reporter.

Sonny Vaccarro was a former Nike executive and was featured in the 2015 ESPN 30 For 30 “Sole Man,”Phil Knight, co-founder of Nike, will play the lead role in the movie.

According to reports Damon will play Vaccaro, while Affleck will play Knight. Damon and Affleck shared the Oscar for Best Original Screenplay, winning the Oscar for “Good Will Hunting”. They collaborated on the screenplay and appeared in “The Last Duel,” 2021. Affleck, who will be directing the film, won an Academy Award as Best Picture as a Producer for “Argo.”

The movie will examine Nike's efforts to sign Jordan when Jordan entered the NBA in 1984. Jordan, a North Carolina native, was the No. Vaccaro was the No. 3 pick in the 1984 NBA draft. He managed to accomplish the impossible for what was at the time a small shoe company, and keep Jordan away Adidas, Reebok, and Converse. Vaccaro's actions helped to transform Nike and the relationship between an athlete, a brand, as well the sneaker market in general.

“Even though I didn't envision myself wearing the (Nike), shoe, the creativity it gave me and the education about what this all is — what my feet look like and how it enhances athletic ability — made me happy.” Jordan said in 2004.

Yahoo! Finance reported that Jordan Brand (an offshoot Nike) was being sold by Yahoo! did $5 billion in salesAnd, in 2020 Forbes estimatedNike paid Jordan approximately $1.3 billion between 1984 and 2014.

Damon and Affleck are joining the fray at the beginning of it all.

Vaccaro (now 82) helped make the sneaker market what it is today. He signed Jordan and Kobe Bryant to multimillion-dollar shoe deals for Nike.

“I don’t believe people understand how my career developed. I wanted the public know how sneaker marketing began. This is me, for better or worse,” Vaccaro said to ESPN about “Sole Man” 2015. “People don't understand how my relationships evolved with coaches and how I became involved with Nike. This is how Jordan came to be, and this is how Kobe got here.”

Jon Weinbach, president of Skydance Sports, co-directed “Sole Man”. Weinbach was also the producer of Emmy-winning ESPN series. “The Last Dance,”He did this with Mandalay Pictures Chairman Peter Guber, who will be producing the movie. They'll now team up for the next part of the Jordan story.

Leave a Comment