TheThe City Connect uniform was unveiled. It is inspired by the People's Flag of Milwaukee and the city's summer skies. The uniform will be worn by the Brewers throughout the series, starting Friday, June 24, when they debut it for the first-time. . This uniform will be worn on Fridays at home and on community nights.
Rick Schlesinger (Brewers president of business operation) stated that the goal was to create something unique and edgy, which would be different from our regular uniforms, but still remain true to the Brewers. “Taking the best elements that make Milwaukee great. We wanted to push Milwaukee forward, but be respectful of Milwaukee's history and the great things that Milwaukee has to offer.
The People's Flag of Milwaukee is the inspiration for the look's overall color palette. The base is powder blue, while the yellow and sun are the symbols of Milwaukee's summer sky. The navy trim pays tribute to Lake Michigan.
The jersey bears the nickname of the city, Brew Crew. It is a font that honors the city’s industrial past and a modern spin to reflect the city’s recent cultural revival. The city's area code 414 is displayed on the hats, while the MKE across its front indicates the city's airport abbreviation.
The right sleeve is decorated with a grill patch. It's a nod at the city’s summer grilling culture, and an iconic feature at Brewers games. The beer's foam head is represented by the yellow and white piping.
Schlesinger claimed that the team's uniform design efforts for 2020 were a key factor in the decision. The uniforms also received positive reactions from the players.
“The players love it. Schlesinger said that 25-year-olds playing on our field games are the type of people who we want to purchase this stuff. “If the players get excited about it that's huge.”
The Brewers believe this uniform will push them forward and appeal more to new generations of fans.
Schlesinger stated that “Baseball has a reputation for being somewhat conservative, and resistant to change.” “These are all examples that might prove the stereotype is not true. This might have been true in 1980s baseball. But, I doubt it is true today. We think we can add to that notion that baseball listens and embraces culture. That we can be fun, edgy, and still keep true to the elements.